a curated lifestyle
By Yoo Hotels Founded by Philippe Starck & John Hitchcox
Starck's visionary touch shapes an extraordinary experience at By Yoo Hotels, combining avant-garde design with luxurious comfort. Each space reflects his unique blend of creativity and functionality, offering guests an immersive environment of captivating elegance and innovative style.
Visionary creative
Design luminary; a master of innovation.
In the heart of Melbourne, a new chapter in hospitality unfolds with the grand opening of Australia’s first By Yoo Hotel founded by John Hitchcox & Philippe Starck. Let’s delve into the captivating journey of how Starck’s unparalleled vision has shaped the essence of the Yoo Hotels experience in Australia.
By yoo + starck Hotel
An Australian–First Landmark opening
By Yoo redefines the hotel experience from the moment guests enter. The lobbies are vibrant showcases, transforming waiting areas into destinations. Founded by Philippe Starck and John Hitchcox, By Yoo is dedicated to creating extraordinary spaces where every detail is considered.
By Yoo creates wow moments with surreal touches and witty design. The spaces flow naturally, using clever furnishings, lighting, and level changes to foster conversation. Dramatic bars and intriguing backdrops add mystery, while guest rooms feature locally inspired styles and thoughtful details.
John Hitchcox.
part of an extraordinary global team
Float, So Paulo
John Hitchcox
Australian-born entrepreneur John Hitchcox co-founded YOO in 1999, pioneering innovative design in real estate and hospitality. With a focus on sustainability, he continues to redefine luxury living globally.
One Sixty Cryela, So Paulo
Mark Davidson
Co-founder of YOO, brings visionary leadership to the forefront of luxury hospitality. With a passion for design and sustainability, Davidson’s influence shapes the distinctive character of By Yoo hotel, setting new standards in global hospitality.
Hyde, Panama
Marcel Wanders
A trailblazing designer hailing from the Netherlands, is celebrated for his innovative approach to design. With a penchant for whimsical and imaginative creations, Wanders has earned global acclaim for his iconic furniture pieces and interior projects.
Nu By Yoo
Located within First Light, Nu by YOO’s newest offering includes 97 guest rooms, distinctive communal spaces, signature dining, a lap pool, state-of-the-art gymnasium, and wellness studio.
Drawing inspiration from earthy tones and the unique Australian landscape, Nu by YOO uses bold sculptural and organic elements to welcome guests into a uniquely sophisticated space, blending cutting-edge design, exceptional amenities, and personalised service for an unforgettable stay.
Lobby reception. Visualisation by Gabriel Saunders.
a tranquil escape
a serene experience
Nu by YOO offers an immersive wellness experience with a state-of-the-art gymnasium and a range of fitness amenities.
Positioned on Level 1, the space features a lap pool with a wide curve skylight and sculptural planters, creating a tropical ambience. Surrounded by lush greenery and sophisticated landscaping, the pool invites you to unwind and refresh, providing a perfect escape from the everyday.
Pool looking towards gymnasium. Visualisation by Gabriel Saunders.
Bars & Dining
Nu by YOO’s Winter Garden is a serene retreat for community and connection, featuring flawless service and beautiful spaces. This transitional space, with its delicate blend of natural materials, is perfect for dining or enjoying a locally curated cocktail while connecting with the outdoors.
hotel rooms
Located on floors 2 to 9, hotel rooms offer five categories of luxurious accommodation. Each room features a king bed, smart TV, and an in-room tablet for 24/7 concierge service. Floor-to-ceiling windows, warm timbers, and terrazzo workspaces create an inspiring environment, while bathrooms boast champagne limestone, brushed metal finishes, and premium amenities. Drawing inspiration from the Australian desert and urban surroundings, the design blends earthy tones with modern materials.
Typical hotel room. Visualisation by Gabriel Saunders.
Hotel Manager
La VIE Hotels & resorts
La Vie Hotels and Resorts is the manager of Nu by Yoo hotel. Delivering bespoke and innovative management solutions.
La Vie represents a collection of diverse properties from hotels in bustling downtown cities, resorts in popular tourism destinations and boutique hotels in sought-after locations.
The group currently operates hotels and resorts across Australia, Bangladesh, Cambodia, Greater China, Maldives, Sri Lanka, Thailand, Ukraine and Vietnam, including those under development.
Living at First Light - Call it home
For more information about our private residences please call
Kierra on 0432 737 911
Visit our display apartment today,
via private appointment only
Display apartment located at
Level 4, 332 St Kilda Road, Southbank
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